After 39 weeks in his mum's womb, he decided it was time to see the (hospital's) lights, (his grandfather's) camera and action! Being only 1 year and 3 months old, he understood the narrative of "The Three Little Pigs". Being 4 years and 12 days old, his parents took him to the release of "E.T. the Extra-Terrestrial" in Seville... His life was never the same after that. Being 8 years and 6 months old, he took his grandfather's Super 8 camera and shot his first short film... or commercial, depending on the way you look at it: his German shepherd eating Nutella. Being 19 years old, he started his Advertising studies and filmed his first short, 'Tic-tac', which got a number of awards. In his 20s, he studied at the Cuban Cinema School, in Sweden and Fine Arts Master’s Degree in Film Making in the US between New York and Los Angeles; directed some short films that were internationally awarded and a number of commercials; moved to California and nearly got married. In his 30s, he became a professional, directed tens of music videos, commercials, fiction and documentary films, won over 80 international awards, was nominated for a Latin Grammy award and twice selected for the Goya's and did get married this time. Nowadays, he is still 37 and lives between Los Angeles and Spain, loves directing as part of a team and telling stories, touching people's feelings, transmitting.... He is a creative and art director at L.A. Rock&Doc International Festival, and has a daughter called Vega who, being only 1 year and 3 months old, already understands the narrative of "The Three Little Pigs".