A lifetime dedicated to the advertising industry. Fernando complies with that very Spanish premise of being a generalist expert. But, in his case, this is nothing but the truth! A long and fruitful career, where he has held almost every position you can possibly think of in the industry, from production and post-production at a production company to editor, assistant director and agency producer. And he has now been a director and producer for a long time now. Fernando brings all his expertise and good nature to every project. He thrills with challenges. The more complex and demanding a script is, the more he enjoys his work. Whether it requires post-production, acting or specific aesthetics, nothing is too much for him.
Always up to date with the latest technological developments, he knows and is always keen to try every new camera or last generation gadget that gets into the market. He loves all ball sports and mountain biking, although he is now all hooked to kitesurfing. Despite being an acclaimed director, he has only just released his first short film, "Como yo te amo", a comedy that has already been awarded in several film festivals. Deeply motivated by such a great experience, he is now taking his first steps to direct his first long feature.