He was only 12 when he and his cousins used a Super 8 camera to film a collection of improbable westerns and sci-fi experiments set in the North of Spain. As a teenager in the 1980s, he was part of the so called "Spanish Software Golden Age", and created several successful commercial videogames. This was only the beginning of his lifetime fascination with the use of technology to tell stories. After doing Advertising and Fine Arts, he studied and worked in Berlin for a few of years. This filled him with a deep love for the radical Idea and a very German approach to work. Then, the Cuban Film School provided him with the additional magic realism and flow. He started up as a post-producer and assistant director and, around the mid of the last decade started working as an advertising director. And no regrets, you see.

A storyteller by vocation, you can easily find him creating children's stories for tablets, tinkering with the latest technology or discovering the world with his daughters. He likes telling human stories, directing actors, getting into the lives of real people and distilling those emotions that prove that ultimately the human experience is just about a few, but very important things. He wrote a script about the Spanish economic crisis even before it hit the country, but nobody bought it. Everyone knows about it now, so a new one will have to be written.